Saturday, 21 March 2009

The Female Gaze

The Female Gaze

WOMEN X WOMEN brings into focus the intimate relationship between female fashion photographers and their models

BY Meghan Dean

WOMEN X WOMEN is open to the public at The Fashion House, 560 King W, on Friday, March 20, noon-6pm, and Saturday, March 21, noon-5pm, as part of LG Fashion Week. Admission is free. Visit www.womenxwomen.com for details.

Angela Young thinks big. When a photographer friend told Young she wanted to do a small exhibit featuring women on both sides of the lens, Young had a glitzier idea.

“I thought it could be bigger, more glam. And then I thought, ‘Well, what’s bigger and more glam than Fashion Week?’” says Young, a Toronto-based communications manager for Vespa. “So we met with the FDCC [Fashion Design Council of Canada] and said ‘How can we make this happen?’”

The result is WOMEN X WOMEN, an exhibit focusing on how the viewer sees a female model through a female photographer’s lens. “We often see the woman through a male’s gaze, and [she] gets sort of fetishized,” Young says. “But there’s this sense of trust, intimacy and honesty between two women. We wanted that to come through.”

Photographers — from the emerging to the acclaimed — were challenged to invoke their own memories as inspiration for the shoot. “Every artist has a past, an imprint that they place on their work,” Young says.

Each photographer will unveil a never-before-seen high-fashion editorial at the exhibit. (For a sample of what to expect, see Zoe Bridgman’s photo above.) Over 100 pieces will be on sale for $150-$350, depending on the photographer’s experience.

By uniting all these women within one project to celebrate their talent, Young ultimately hopes a strong, supportive network of female photographers will be created.

“These younger women get to associate with these established photographers, and get advice and make contacts. It’s like a mentoring thing. It’s win-win…. There are a lot of sharks in this industry: you have to fend for yourself so it’s important to build a community.”

Taken From EyeWeekly.com

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